{"id":2636,"date":"2020-05-19T14:00:48","date_gmt":"2020-05-19T12:00:48","guid":{"rendered":"https:\/\/www.e2b-consulting.com\/?post_type=product&#038;p=2636"},"modified":"2025-03-06T23:49:42","modified_gmt":"2025-03-06T22:49:42","slug":"devenir-traffic-manager-2","status":"publish","type":"product","link":"https:\/\/www.e2b-consulting.com\/en\/formations\/type\/formation-en-linge\/devenir-traffic-manager-2\/","title":{"rendered":"Training: Become a traffic manager level 2"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">En premier lieu, la formation devenir Traffic manager vous donne la possibilit\u00e9 d&rsquo;\u00eatre un professionnel <\/span><\/p>\n<p><span style=\"font-weight: 400;\">ainsi charg\u00e9 d\u2019apporter du trafic \u00e0 un site web. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En deuxi\u00e8me lieu, l<\/span><span style=\"font-weight: 400;\">e <a href=\"https:\/\/www.e-marketing.fr\/Thematique\/management-1090\/Breves\/Les-metiers-du-marketing-le-traffic-manager-256459.htm\">Traffic manager<\/a> est une activit\u00e9 qui peut aussi bien s\u2019exercer en agence, bien qu\u2019en freelance. <\/span><span style=\"font-weight: 400;\">Par ailleurs, cette formation <\/span>Devenir Traffic manager\u00a0 Niveau 2<span style=\"font-weight: 400;\"> vous permettra de mieux cerner <\/span><span style=\"font-weight: 400;\">le r\u00f4le de <\/span><a href=\"https:\/\/www.e2b-consulting.com\/en\/community-management-tunisie\/\"><b>Community manager. \u00a0<\/b><\/a>En outre,<span style=\"font-weight: 400;\">\u00a0de mettre en place vos premi\u00e8res actions avec efficacit\u00e9.<\/span><\/p>\n<h2>Objectifs de la formation: Devenir Traffic manager<\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Ma\u00eetriser<\/span>\u00a0l\u2019installation des pixels sur les sites web<\/li>\n<li>Setting up events<\/li>\n<li>Implementation of a retargeting strategy<\/li>\n<li>Analyze conversions<\/li>\n<li>Utiliser Facebook Analytics<\/li>\n<\/ul>\n<h2>Programme de la formation:<\/h2>\n<h2>Devenir traffic manager<\/h2>\n<h3>1\/ Pr\u00e9sentation du retargeting :<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9finition du retargeting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mise en place d\u2019une strat\u00e9gie de retargeting ainsi <\/span>( abandons de panier, upselling, cross-selling)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>2\/ Pr\u00e9sentation des pixels Facebook :<\/h3>\n<ul>\n<li>Fonctionnement des cookies<\/li>\n<li>Pr\u00e9sentation des pixels Facebook<\/li>\n<li>Avantages de l\u2019utilisation des pixels Facebook<\/li>\n<li>Pr\u00e9sentation du Sdk Facebook pour les applications mobiles<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>3\/ Installation d\u2019une pixel Facebook :<\/h3>\n<ul>\n<li>Les m\u00e9thodes d\u2019installation d\u2019une pixel Facebook<\/li>\n<li>Utilisation de Google Tag Manager<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>4\/ Param\u00e9trage des \u00e9v\u00e9nements :<\/h3>\n<ul>\n<li>Param\u00e9trage des \u00e9v\u00e9nements personnels<\/li>\n<li><span style=\"font-weight: 400;\">Param\u00e9trage des \u00e9v\u00e9nements standard comme: <\/span><\/li>\n<li><span style=\"font-weight: 400;\">D&rsquo;abord, acheter, inscrivez-vous, ajouter des infos de paiement.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ensuite, ajouter au panier, initier un paiement, rechercher et finalement vue de contenu<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>5\/ Cr\u00e9ation des audiences \u00e0 partir des pixels :<\/h3>\n<ul>\n<li>Cr\u00e9ation des audiences \u00e0 partir d\u2019URL<\/li>\n<li>Cr\u00e9ation des audience \u00e0 partir du temps pass\u00e9 sur un site web<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>6\/ Param\u00e9trage des rapports de suivi :<\/h3>\n<ul>\n<li>Param\u00e9trage des rapports<\/li>\n<li>Analyse des informations \u00e0 partir des conversions<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>7\/ Utiliser Facebook Analytics :<\/h3>\n<ul>\n<li>Facebook Analytics Vs Google Analytics<\/li>\n<li>Am\u00e9liorer les conversions<\/li>\n<li>Identification des KPI<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>8\/ Atelier pratique :<\/h3>\n<p>De plus, accompagnement pour la mise en place et le param\u00e9trage des pixels.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">En cons\u00e9quence, fin de la formation et octroi <strong>des certificats de participation<\/strong>.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p><span style=\"font-weight: 400;\">Devenir traffic manager: La publicit\u00e9 sur Facebook et Instagram appara\u00eet comme une solution simple pour gagner en notori\u00e9t\u00e9. Cette formation sera compos\u00e9e d\u2019explications et de nombreux cas pratiques. Vous permettra d\u2019appr\u00e9hender le gestionnaire de publicit\u00e9s Facebook (plateforme pour cr\u00e9er des campagnes), cibler vos publicit\u00e9s, choisir le format d\u2019annonce (liens, annonces multi produits, carrousel, photo, vid\u00e9o ads), budg\u00e9ter votre campagne et analyser les r\u00e9sultats de vos campagnes de publicit\u00e9.<\/span><\/p>\n<p><strong>Certification training<\/strong><\/p>\n<p><strong>Dur\u00e9e: 20 heures<\/strong><\/p>\n<p><strong>Choisissez la solution la plus adapt\u00e9e \u00e0 votre situation:\u00a0<\/strong>Horaires\/ m\u00e9thode (En ligne &amp; En salle)<\/p>\n<p><strong>Examen final<\/strong><\/p>\n<p><strong>Enregistrement de la formation formation \u00e0 la demande<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Si vous souhaitez avoir des informations sur n\u2019importe quels services:<\/strong>\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vous pouvez \u00e9galement nous contacter par t\u00e9l\u00e9phone : <strong>(+216) 36 361 552<\/strong><br \/>\n<strong>(+216) 21 233 192<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Ou n&rsquo;h\u00e9sitez pas \u00e0 remplir le formulaire : <a href=\"https:\/\/www.e2b-consulting.com\/en\/agence-growth-hacking-contactez-nous\/\"><strong>CONTACT US<\/strong>.<\/a><\/li>\n<\/ul>","protected":false},"featured_media":7650,"template":"","meta":[],"product_cat":[63,57,66,51],"product_tag":[],"class_list":{"0":"post-2636","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-arabic","7":"product_cat-kais-khnine","8":"product_cat-formation-en-linge","9":"product_cat-marketing","11":"first","12":"instock","13":"shipping-taxable","14":"product-type-simple"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.e2b-consulting.com\/en\/wp-json\/wp\/v2\/product\/2636"}],"collection":[{"href":"https:\/\/www.e2b-consulting.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.e2b-consulting.com\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.e2b-consulting.com\/en\/wp-json\/wp\/v2\/media\/7650"}],"wp:attachment":[{"href":"https:\/\/www.e2b-consulting.com\/en\/wp-json\/wp\/v2\/media?parent=2636"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.e2b-consulting.com\/en\/wp-json\/wp\/v2\/product_cat?post=2636"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.e2b-consulting.com\/en\/wp-json\/wp\/v2\/product_tag?post=2636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}