What is
Growth Hacking ?
Growth hacking is an umbrella term for strategies focused solely on growth. It is usually used in relation to early-stage startups who need massive growth in a short time on small budgets. Growth hacking (also known as 'growth marketing') is the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure. Think ‘hacking’ in terms of life hacks – those little shortcuts that make your life easier – rather than nasty bits of code that can ruin your computer and your life.
Growth hackers focus on experimenting , with the latest marketing and product-development trends so they can steal customers from their competitors and become more of an authority online.
among the most used techniques in growth hacking we find the automation of the process of acquiring new customers, the growth hacker develops marketing scenarios for :
- Test new acquisition methods
- Targeting your audience precisely
- Understand prospect behavior
Who is a
Growth hacker ?
He is simply the person in charge of growth hacking, he must combine knowledge in marketing as well as technical knowledge. The majority of the time of a growth hacker is spent to test and analyze the returns, "Test and Learn".
He must have a good knowledge and idea about paid and natural SEO, UX design, social networks, content marketing, emailing,...etc
The growth hacker needs a set of assets and skills such as creativity, innovation, curiosity in order to be able to develop fast and automated growth strategies for the company.
What are the advantages
of Growth hacking ?
Do you wonder why you should do growth hacking and what you are going to win from it ?
Growth hacking has quite a few benefits for your business as examples:
- Exploiting new opportunities
- More growth with less investment
- Get better results half the time
- Continuous development of the company's activities
- Unique solution to a given problem
Growth Hacking
Tools:
The levles of the
Growth hacking
- SMO – social media marketing
- Emailing
- UX Design
- Content marketing
- Search Engine Optimizatio (SEO)
- Search Engine Advertising (SEA)
- Conversion rate optimization (CRO)
If you want to have more information on the subject, read this article
If you need help you can contact our agency that specializes in Growth Hacking
GROWTH HACKING IN TUNISIAGrowth hacking agency in Tunisia Don't miss your chance to make a difference.
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