Plan Marketing digital

How to develop a digital marketing plan ?



How to develop a digital marketing plan?

Define digital marketing goals that align with your business objectives. The more specific your strategy, the more effective its execution will be. Set SMART goals and monitor the right metrics to ensure your success.
Set SMART goals

The first step in creating a digital marketing strategy is to set your goals. Without this, you will have no way to measure your social media success or return on investment (ROI).

Know everything about your audience

It is necessary to be consistent in your social media monitoring, otherwise, your business strategy will have some blank spots. You will miss out on a whole mountain of useful information from people talking about you or your business on the web.

Research your competitors

Competitive analytics help you understand who your competitors are and what they do. This will give you a clear idea of what’s happening in your business and help you define your own digital strategy.

Conduct a social media audit

Social media audits help determine if your use of social networks is paying off.

Set up accounts and upgrade existing profiles

Choose the networks you will focus on before setting up and optimizing your accounts. Identify the networks to be used (and how to use it). After choosing the social media channels, you will need to establish a strategy for each network. For example, you can choose to use Twitter for customer service, Facebook for customer acquisition and Instagram to interact with existing customers.

Plan Marketing digital
Digital marketing strategy

Why have a digital strategy?

What is the digital strategy ?

Strategy is the series of actions that will help you achieve your goals using online marketing. The term "strategy" may sound a little bit confusing, but building a digital strategy that is truly effective doesn't have to be complicated.

How to build a digital strategy ?

Define your target customers

For any marketing strategy (offline or online), you need to know which target customer you are dealing with. The best marketing strategies are based on detailed buyer personas, and your first step is to create them.

Identify your objectives and the tools you will need

Your marketing goals should always be tied to the core business objectives. Whatever your overall goal, you need to know how to measure it and, more importantly, be able to measure it (e.g., have the right marketing tools in place to do so).

Analyze your existing marketing and media channels

When evaluating available marketing channels or social media channels to use in your strategy, it's helpful to first consider the entire situation to avoid being overwhelmed.

What are the objectives of digital communication ?

Whatever the approach adopted, a company's communication strategy aims to make people aware of it, and to encourage them to take an action.

In the professional field, digital communication defines the communication strategies and actions that are carried out on the web in order to transmit messages, values or results that will attract the attention of target Internet users and improve the visibility of a company.

What is the importance of digital transformation ?

Digitization in the widest sense of the word opens up opportunities in all sectors. The digital transformation increase the potential number of customers, increase sales and ensure its sustainability.

How to make a good digital communication plan ?

Your communication plan must fully assess all of its requirements. So, you must know perfectly the recipient of your marketing strategy to convince him. To structure this, the most qualitative solution is to acquire relevant market research.

How to develop a digital marketing plan?

If you want detailed steps on how to develop a marketing plan:

marketing plan steps 

Here is our training catalog : TrainingCourses 

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Contact
App N° B 6 1, 6éme étage Résidence Ines Boulevard de la terre, Centre Urbain Nord 1082 Tunis, Tunisia
(+216) 71 948 444
MAIN PAYMENT METHODSMeans of payment
méthode de paiement
GET IN TOUCHSocial links
Find us on social networks. Follow our news in real time, our teams answer you 7 days a week on Facebook, Instagram, LinkedIn