Description:

First of all, in this traffic manager certification course, composed of 3 levels, in addition to certify Facebook Blueprint. Although, in this Trafic Manager certification course you will learn how to generate traffic on a websiteThe main levers of the market and also how to monitor and measure their performance: SEOSEA, affiliation, emailing, marketplaces, comparison shopping, growth hacking, social networks, or influence marketing.

Training content: Traffic Manager certification course

Level1:

As a last resort:

• Assimilate the particularities of digital marketing
• Know the latest trends in terms of digital marketing
• The content strategy
• Identify the place of the Community Manager
• Statistics and monitoring indicators: Case study
• Facebook Business manager
• Optimization of the Facebook page
• Analytics and ROI calculation
• Facebook ads manager

Level 2:

Secondly:

• Master the panorama of advertising on social networks and their specificities
• Learn about the different campaigns available for Facebook & Instagram: bidding strategies, formats, targeting and locations
•  Programming your advertising with the advertising tools: Ad Manager, Power Editor, Creative Hub
•  Setting up an advertising campaign on social networks: budget, campaign period, bidding, ads
•  Practical workshop: creating a Facebook campaign step by step

Level 3:

Thirdly:

• Controlling the installation of pixels on websites
• Setting up events
• Creation of audiences from pixels: URL and website
• Implementation of a retargeting strategy
• Setting up monitoring reports
• Analyze conversions
• Using Facebook Analytics Practical workshop: Assistance in setting up and configuring pixels

Facebook Blueprint Certification:

In fact, Facebook takes its certification very seriously, so you can go beyond the proposed program and get your Blueprint certification and become certified by Facebook.

In addition, the Blueprint certification attests to your advanced advertising skills on Facebook.

Ad Value:

In addition, the main strength of this program is the weekly sessions with a qualified trainer, although learners have the opportunity to ask questions specific to their company or sector, or to get help with any tricky topic.